Webstudio is an open-source website builder designed from the ground up to have a dramatically better performance, maintainability and scalability compared to any NoCode builder on the market.
Since the public beta launch in June 2023, the platform has grown to 55k users and 1,600 production sites, serving 50+ millions of requests per month on top of an extremely robust Cloudflare infrastructure.
In the age of AI, the inevitable question we must ask ourselves is: how will we build for the web moving forward?
The time required to bring designs to production has always been a significant challenge. While with generative AI models we are beginning to create designs, making them functional in production remains a complex task.
The current generation of tools, such as Webflow and Webstudio, focuses on building visually using UI controls. However, the next generation of tools will aim to bridge the gap between design and production more efficiently, minimizing the manual work.
An AI design lead is a model or set of models (Stable Diffusion, DeepAI, Runway, Dalle-E, Midjourney, Imagen and more) that work toward producing results in a specific manner, based on how a human designer has trained them according to their taste preferences, goals, or even a customer’s needs.
Models are used to help users decide on creative direction, fonts, spacing, defining the design system, writing copy, and multiple other aspects. At every step, users can adjust their preferences using a prompt or sliders. Each step can be applied to the canvas as production-grade code for an existing or a new project.
Midjourney, for example, has millions of parameters and ways to define the prompt, as well as custom model training. It requires a significant amount of expertise to create a prompt with all the necessary parameters and achieve great results.
This is where designers can get creative and apply their experience and skills to shape the GenAI output so that users can generate amazing results with very simple prompts and controls.
A well-defined prompt and a custom-trained model for specific goals define an AI Design Lead that can be offered like an app on the marketplace.
A typical user for this approach would be marketers and product owners who want to go to production in no time, developers who lack design skills, and designers who are not interested in creating every part of the design process from scratch. Professionals and web design studios would benefit from this approach the most, although it’s likely that anyone will be able to use it in the future.
Webstudio’s role is to provide a way to choose the Design Lead from the marketplace and then convert generative designs into production step by step, guiding the user to success.
A production-grade site generated by Webstudio is going to be as usual extremely performant and scalable, leveraging the same data structures and infrastructure we currently use to build sites visually manually.